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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) exam is designed for professionals who specialize in Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification is ideal for those who are responsible for planning, creating, executing, and managing marketing campaigns using Salesforce Marketing Cloud. Marketing-Cloud-Consultant exam measures the candidate's knowledge and skills in various areas such as email marketing, mobile marketing, social media advertising, and data management.
NEW QUESTION # 78
A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
* Payments.csv will be encrypted.
* Payments.csv will contain data from the previous week.
* Late payment notices will be sent each Monday at noon.
* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
Answer: D
NEW QUESTION # 79
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
Answer: C,D
NEW QUESTION # 80
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers
Answer: B,D
Explanation:
A File Drop Automation can be used to trigger an automation when a file is uploaded to the Marketing Cloud FTP. A SQL Query can be used to segment the audience based on the data inside the file and populate a data extension for each segment. The data extensions can then be used as entry sources for different journeys.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_define_a_triggered_automation.htm&type=5https://help.s
NEW QUESTION # 81
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
Answer: C
NEW QUESTION # 82
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
Answer: D
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is D - Use a Data Extension Entry Source with an applied filter based on recent member activity.
* Using a Data Extension Entry Source allows direct filtering based on attributes like "recent activity" at the time of journey configuration.
* This method efficiently filters at entry without requiring separate automation processes or manual queries.
#Why others are wrong:
* A: Import Activity would require manual or scheduled imports; unnecessary here.
* B: Query Activity creates additional complexity; Journey Builder filtering is more efficient.
* C: Contact Data Entry Source is used when leveraging Attribute Groups, but it's more complex than necessary for simple recent activity checks.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Journey Builder Entry Sources:
"A Data Extension Entry Source can include filter criteria to ensure only qualifying contacts enter the journey without requiring pre-segmentation." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_jb_data_extension_entry_source.htm)
NEW QUESTION # 83
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