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NEW QUESTION # 120
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
Answer: A
NEW QUESTION # 121
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
Answer: D
NEW QUESTION # 122
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
Answer: D
NEW QUESTION # 123
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
Answer: A
Explanation:
Explanation
How to determine engagement should be resolved prior to generating the audience for sending a special discount offer to engaged customers on their email list. Engagement is a measure of how subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be used to define engagement, such as frequency, recency, duration, or channelpreference. Determining engagement can help segment the audience and target the most relevant customers for the offer. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5https://help.salesforce.com
NEW QUESTION # 124
Northern TrailOutfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
Answer: B
Explanation:
Explanation
To inject customers into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by a contact activity in journey A.
The engagement split can evaluate if customers opened or clicked the email in journey A.
The contact activity can update a boolean field on an engagement data extension that indicates if customers are eligible for journey B.
Then, an automation can run a query activity to select the customers who have the boolean field set to true and inject them into journey B.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5https://help.salesforce.com
NEW QUESTION # 125
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